Marketing Executive

FRS Recruitment

Roscommon

OVERVIEW. The purpose of the Marketing Executive position is to effectively manage the marketing, advertising, branding, and promotional activities of the company. The Marketing Executive is also responsible for developing and maintaining marketing strategies that meet company objectives. RESPONSIBILITIES. Responsible for creating company marketing and brand strategy and driving projects and tactics that result from that strategy. Responsible for identifying new marketing and branding channels and opportunities as well as assuring that the company is a "fast follower" of new ideas and trends. Select and manage external suppliers to assure that deliverables are timely and fully support the company's initiatives. Assure that company's brand and communications guidelines are up-to-date and enforced across all departments. Approve and distribute marketing materials and communications through the ConnectWise Marketing Manager tool. Analyze and report on the return on investment of marketing campaigns. Approve marketing tracks in ConnectWise that distribute materials, web content, and communications at specified intervals. Contact industry publications, consultants, and influencers on an ongoing basis to assure that company messaging and positioning is being received and understood. Utilize the company's social media outlets on Facebook, LinkedIn, Twitter, and YouTube. REQUIREMENTS. Extensive experience in all aspects of developing and maintaining marketing strategies. Strong understanding of customer and market dynamics and requirements. Thorough understanding of how customers in the small to medium business market require, search, compare, and consume our services. Technical marketing skills. BA/BS, preferably in marketing, advertising, business management or related field. 3 years of marketing or related experience. 2 years of management experience. This job originally appeared on RecruitIreland.com.

2443 days ago